Here is the original Levis advert:
I will be using the themes, concepts, cinematography, styles etc to sell a completely different product or service.
As the advert has sexual connotations it will be interesting to choose a product that is not classed as 'sexy'. This will allow space for more creativity and originality and therefore will demonstrate my creative skills as a copy writer.
Let me know if you have any ideas for products that are unsexy!
So far my list includes:
Window cleaner
Dog Food
Plant Fertilizer
Education (service)
Politics (service)
Cillit Bang
Plant Food (NOT the illegal type...!)
Parker Fountain Pen
I will be researching into these products and see where I get to using 180 degrees thinking
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