The brief required the creation of a campaign to promote the new and exciting Bacardi Flavoured Rums.
The brief stated that the completed campaign needed to be flirtatious but not overtly sexy, encouraging young males between the ages of 21 and 30 to purchase the drink.
Our campaign idea features the lady version of each flavour, all with their own individual characters in essence of the nature of their flavour.
Here are Rosie (apple), Raz (rasberry) and Peaches (peach)
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